Bientinesi Gianni

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Gianni Bientinesi è esperto in Business Intelligence, studi e ricerche di mercato a livello internazionale.
Si laurea presso la facoltà di Scienze politiche dell’Università degli studi di Torino nel 1999 e si specializza in Sociologia della comunicazione e Metodologia della ricerca sociale con menzione al premio “Migliore tesi di laurea”, che viene depositata presso la Biblioteca nazionale universitaria e dal Centro Unesco di Torino.
Durante il percorso di studi inizia le sue prime esperienze lavorative nel campo della Ricerca presso AC Nielsen Customized, specializzandosi in indagini continuative su utenza consumer e business della telefonia fissa, mobile e internet. Nel 2002 inizia la sua collaborazione presso Ipsos come ricercatore dell’indagine nazionale Audipress e nel 2005 presso Tns si occupa della progettazione e implementazione delle indagini di mercato legate al settore mobile e internet.
Nel 2009 entra in Leroy Merlin Italia e nel 2013 lancia L’Osservatorio sulla Casa, il progetto che mette al centro i bisogni degli abitanti italiani, diventando punto di riferimento per la conoscenza del mercato del mondo casa in Italia. È da qui che è chiamato a tenere corsi di formazione sul marketing, comunicazione e ricerche di mercato nelle principali università di design e architettura italiane. Grazie a queste esperienze, sperimenta e sviluppa nuovi metodi di ricerca mettendo al centro le persone e proponendo un nuovo approccio alla Business Intelligence.
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["is_list"]=> string(1) "0" ["is_hidden"]=> string(1) "0" ["layout_pos"]=> string(0) "" ["published"]=> string(1) "1" ["virtuemart_customfield_id"]=> string(4) "9179" ["custom_value"]=> string(17) "Gianni Bientinesi" ["custom_param"]=> string(0) "" ["custom_price"]=> NULL ["ordering"]=> string(1) "0" ["display"]=> string(17) "Gianni Bientinesi" } [1]=> object(stdClass)#504 (20) { ["virtuemart_custom_id"]=> string(1) "5" ["custom_element"]=> string(1) "0" ["custom_params"]=> string(1) "0" ["custom_parent_id"]=> string(1) "0" ["admin_only"]=> string(1) "0" ["custom_title"]=> string(8) "Formato:" ["custom_tip"]=> string(0) "" ["value"]=> string(0) "" ["custom_field_desc"]=> string(0) "" ["field_type"]=> string(1) "S" ["is_list"]=> string(1) "0" ["is_hidden"]=> string(1) "0" ["layout_pos"]=> string(0) "" ["published"]=> string(1) "1" ["virtuemart_customfield_id"]=> string(4) "9180" ["custom_value"]=> string(10) "14 x 21 cm" ["custom_param"]=> string(0) "" ["custom_price"]=> NULL ["ordering"]=> string(1) "1" ["display"]=> string(10) "14 x 21 cm" } [2]=> object(stdClass)#505 (20) { ["virtuemart_custom_id"]=> string(1) "6" ["custom_element"]=> string(1) "0" ["custom_params"]=> string(1) "0" ["custom_parent_id"]=> string(1) "0" ["admin_only"]=> string(1) "0" ["custom_title"]=> string(7) "Pagine:" ["custom_tip"]=> string(0) "" ["value"]=> string(0) "" ["custom_field_desc"]=> string(0) "" ["field_type"]=> string(1) "S" ["is_list"]=> string(1) "0" ["is_hidden"]=> string(1) "0" ["layout_pos"]=> string(0) "" ["published"]=> string(1) "1" ["virtuemart_customfield_id"]=> string(4) "9181" ["custom_value"]=> string(39) "192 pagg. + cop. in bross. con bandelle" ["custom_param"]=> string(0) "" ["custom_price"]=> NULL ["ordering"]=> string(1) "2" ["display"]=> string(39) "192 pagg. + cop. in bross. con bandelle" } [3]=> object(stdClass)#506 (20) { ["virtuemart_custom_id"]=> string(1) "7" ["custom_element"]=> string(1) "0" ["custom_params"]=> string(1) "0" ["custom_parent_id"]=> string(1) "0" ["admin_only"]=> string(1) "0" ["custom_title"]=> string(9) "Edizione:" ["custom_tip"]=> string(0) "" ["value"]=> string(0) "" ["custom_field_desc"]=> string(0) "" ["field_type"]=> string(1) "S" ["is_list"]=> string(1) "0" ["is_hidden"]=> string(1) "0" ["layout_pos"]=> string(0) "" ["published"]=> string(1) "1" ["virtuemart_customfield_id"]=> string(4) "9182" ["custom_value"]=> string(14) "Settembre 2018" ["custom_param"]=> string(0) "" ["custom_price"]=> NULL ["ordering"]=> string(1) "3" ["display"]=> string(14) "Settembre 2018" } [4]=> object(stdClass)#507 (20) { ["virtuemart_custom_id"]=> string(1) "8" ["custom_element"]=> string(1) "0" ["custom_params"]=> string(1) "0" ["custom_parent_id"]=> string(1) "0" ["admin_only"]=> string(1) "0" ["custom_title"]=> string(7) "Lingua:" ["custom_tip"]=> string(0) "" ["value"]=> string(0) "" ["custom_field_desc"]=> string(0) "" ["field_type"]=> string(1) "S" ["is_list"]=> string(1) "0" ["is_hidden"]=> string(1) "0" ["layout_pos"]=> string(0) "" ["published"]=> string(1) "1" ["virtuemart_customfield_id"]=> string(4) "9183" ["custom_value"]=> string(8) "Italiano" ["custom_param"]=> string(0) "" ["custom_price"]=> NULL ["ordering"]=> string(1) "4" ["display"]=> string(8) "Italiano" } [5]=> object(stdClass)#508 (20) { ["virtuemart_custom_id"]=> string(2) "18" ["custom_element"]=> string(1) "0" ["custom_params"]=> string(1) "0" ["custom_parent_id"]=> string(1) "0" ["admin_only"]=> string(1) "0" ["custom_title"]=> string(5) "Trama" ["custom_tip"]=> string(0) "" ["value"]=> string(0) "" ["custom_field_desc"]=> string(0) "" ["field_type"]=> string(1) "X" ["is_list"]=> string(1) "0" ["is_hidden"]=> string(1) "1" ["layout_pos"]=> string(0) "" ["published"]=> string(1) "1" ["virtuemart_customfield_id"]=> string(4) "9184" ["custom_value"]=> string(1280) "Un antico proverbio orientale dice che quando il dito indica la luna, lo sciocco guarda il dito. Riprendendo questo concetto e inserendolo nel contesto in cui viviamo, strangolato dalla digitalizzazione delle nostre vite, ri ettiamo sul ruolo predominante che oggi gli strumenti hanno rispetto ai sentimenti. In una società in cui si associa ai Big Data la risposta a tutti i quesiti del business, spesso ci dimentichiamo che dietro l’analisi dei numeri ci sono le persone. La Business Intelligence si propone oggi come un nuovo approccio multidisciplinare che parte dall’analisi dei dati, Big e Small, fino alle storie delle persone, per indirizzare le aziende ad adottare una strategia più completa. Non solo algoritmi, ma approccio, apertura mentale, condivisione e comunicazione di quelli che sono gli obiettivi strategici dell’azienda.
Questo saggio si propone di o rire una visione più profonda della Business Intelligence, la disciplina che ripensa al ruolo del marketing, non più inteso come u cio della persuasione dei bisogni inutili, ma volto a comprendere i bisogni reali di ognuno di noi. Un business intelligente, infatti, non si so erma al super uo, ma ascolta le storie delle persone e migliora la qualità della vita di tutti noi.

" ["custom_param"]=> string(0) "" ["custom_price"]=> NULL ["ordering"]=> string(1) "5" ["display"]=> string(1280) "Un antico proverbio orientale dice che quando il dito indica la luna, lo sciocco guarda il dito. Riprendendo questo concetto e inserendolo nel contesto in cui viviamo, strangolato dalla digitalizzazione delle nostre vite, ri ettiamo sul ruolo predominante che oggi gli strumenti hanno rispetto ai sentimenti. In una società in cui si associa ai Big Data la risposta a tutti i quesiti del business, spesso ci dimentichiamo che dietro l’analisi dei numeri ci sono le persone. La Business Intelligence si propone oggi come un nuovo approccio multidisciplinare che parte dall’analisi dei dati, Big e Small, fino alle storie delle persone, per indirizzare le aziende ad adottare una strategia più completa. Non solo algoritmi, ma approccio, apertura mentale, condivisione e comunicazione di quelli che sono gli obiettivi strategici dell’azienda.
Questo saggio si propone di o rire una visione più profonda della Business Intelligence, la disciplina che ripensa al ruolo del marketing, non più inteso come u cio della persuasione dei bisogni inutili, ma volto a comprendere i bisogni reali di ognuno di noi. Un business intelligente, infatti, non si so erma al super uo, ma ascolta le storie delle persone e migliora la qualità della vita di tutti noi.

" } [6]=> object(stdClass)#509 (20) { ["virtuemart_custom_id"]=> string(2) "27" ["custom_element"]=> string(1) "0" ["custom_params"]=> string(1) "0" ["custom_parent_id"]=> string(1) "0" ["admin_only"]=> string(1) "0" ["custom_title"]=> string(5) "ISBN:" ["custom_tip"]=> string(0) "" ["value"]=> string(0) "" ["custom_field_desc"]=> string(0) "" ["field_type"]=> string(1) "S" ["is_list"]=> string(1) "0" ["is_hidden"]=> string(1) "0" ["layout_pos"]=> string(0) "" ["published"]=> string(1) "1" ["virtuemart_customfield_id"]=> string(4) "9185" ["custom_value"]=> string(13) "9788833240916" ["custom_param"]=> string(0) "" ["custom_price"]=> NULL ["ordering"]=> string(1) "6" ["display"]=> string(13) "9788833240916" } [7]=> object(stdClass)#510 (20) { ["virtuemart_custom_id"]=> string(2) "30" ["custom_element"]=> string(1) "0" ["custom_params"]=> string(1) "0" ["custom_parent_id"]=> string(1) "0" ["admin_only"]=> string(1) "0" ["custom_title"]=> string(15) "Acquista da noi" ["custom_tip"]=> string(0) "" ["value"]=> string(0) "" ["custom_field_desc"]=> string(0) "" ["field_type"]=> string(1) "B" ["is_list"]=> string(1) "0" ["is_hidden"]=> string(1) "1" ["layout_pos"]=> string(0) "" ["published"]=> string(1) "0" ["virtuemart_customfield_id"]=> string(4) "9186" ["custom_value"]=> string(1) "1" ["custom_param"]=> string(0) "" ["custom_price"]=> NULL ["ordering"]=> string(1) "7" ["display"]=> string(2) "Si" } } ["customfieldsRelatedCategories"]=> array(0) { } ["customfieldsRelatedProducts"]=> array(0) { } ["customfieldsCart"]=> array(0) { } ["orderable"]=> bool(true) ["quantity"]=> int(1) ["amount"]=> int(1) ["product_template"]=> string(0) "" ["images"]=> array(1) { [0]=> object(VmImage)#466 (37) { ["media_attributes"]=> int(0) ["setRole"]=> bool(false) ["_foldersToTest":"VmMediaHandler":private]=> array(2) { [0]=> string(64) "/home/minervaedizioni.com/www/images/stories/virtuemart/product/" [1]=> string(72) "/home/minervaedizioni.com/www/images/stories/virtuemart/product/resized/" } ["_actions":"VmMediaHandler":private]=> array(0) { } ["_mLocation":"VmMediaHandler":private]=> array(0) { } ["_hidden":"VmMediaHandler":private]=> array(0) { } ["virtuemart_media_id"]=> string(4) "1865" ["theme_url"]=> string(53) "http://minervaedizioni.com/components/com_virtuemart/" ["virtuemart_vendor_id"]=> string(1) "1" ["file_title"]=> string(37) "le-persone-oltre-i-numeri.jpg_product" ["file_description"]=> string(0) "" ["file_meta"]=> string(0) "" ["file_mimetype"]=> string(10) "image/jpeg" ["file_type"]=> string(7) "product" ["file_url"]=> string(64) "images/stories/virtuemart/product/le-persone-oltre-i-numeri6.jpg" ["file_url_thumb"]=> string(80) "images/stories/virtuemart/product/resized/le-persone-oltre-i-numeri6_110x170.jpg" ["published"]=> string(1) "1" ["file_is_downloadable"]=> string(1) "0" ["file_is_forSale"]=> string(1) "0" ["file_is_product_image"]=> string(1) "0" ["shared"]=> string(1) "0" ["file_params"]=> string(0) "" ["_translatable"]=> bool(false) ["_tablePreFix"]=> string(0) "" ["_cache"]=> array(21) { ["virtuemart_media_id"]=> object(stdClass)#499 (9) { ["Field"]=> string(19) "virtuemart_media_id" ["Type"]=> string(16) "int(11) unsigned" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(3) "PRI" ["Default"]=> NULL ["Extra"]=> string(14) "auto_increment" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["virtuemart_vendor_id"]=> object(stdClass)#498 (9) { ["Field"]=> string(20) "virtuemart_vendor_id" ["Type"]=> string(12) "smallint(11)" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(3) "MUL" ["Default"]=> string(1) "1" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_title"]=> object(stdClass)#497 (9) { ["Field"]=> string(10) "file_title" ["Type"]=> string(9) "char(126)" ["Collation"]=> string(15) "utf8_general_ci" ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(0) "" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_description"]=> object(stdClass)#496 (9) { ["Field"]=> string(16) "file_description" ["Type"]=> string(9) "char(254)" ["Collation"]=> string(15) "utf8_general_ci" ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(0) "" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_meta"]=> object(stdClass)#495 (9) { ["Field"]=> string(9) "file_meta" ["Type"]=> string(9) "char(254)" ["Collation"]=> string(15) "utf8_general_ci" ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(0) "" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_mimetype"]=> object(stdClass)#494 (9) { ["Field"]=> string(13) "file_mimetype" ["Type"]=> string(8) "char(64)" ["Collation"]=> string(15) "utf8_general_ci" ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(0) "" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_type"]=> object(stdClass)#493 (9) { ["Field"]=> string(9) "file_type" ["Type"]=> string(8) "char(32)" ["Collation"]=> string(15) "utf8_general_ci" ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(0) "" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_url"]=> object(stdClass)#492 (9) { ["Field"]=> string(8) "file_url" ["Type"]=> string(13) "varchar(1800)" ["Collation"]=> string(15) "utf8_general_ci" ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(0) "" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_url_thumb"]=> object(stdClass)#491 (9) { ["Field"]=> string(14) "file_url_thumb" ["Type"]=> string(9) "char(254)" ["Collation"]=> string(15) "utf8_general_ci" ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(0) "" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_is_product_image"]=> object(stdClass)#490 (9) { ["Field"]=> string(21) "file_is_product_image" ["Type"]=> string(10) "tinyint(1)" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(1) "0" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_is_downloadable"]=> object(stdClass)#489 (9) { ["Field"]=> string(20) "file_is_downloadable" ["Type"]=> string(10) "tinyint(1)" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(1) "0" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_is_forSale"]=> object(stdClass)#488 (9) { ["Field"]=> string(15) "file_is_forSale" ["Type"]=> string(10) "tinyint(1)" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(1) "0" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["file_params"]=> object(stdClass)#487 (9) { ["Field"]=> string(11) "file_params" ["Type"]=> string(14) "varchar(19000)" ["Collation"]=> string(15) "utf8_general_ci" ["Null"]=> string(3) "YES" ["Key"]=> string(0) "" ["Default"]=> NULL ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["shared"]=> object(stdClass)#486 (9) { ["Field"]=> string(6) "shared" ["Type"]=> string(10) "tinyint(1)" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(1) "0" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["published"]=> object(stdClass)#485 (9) { ["Field"]=> string(9) "published" ["Type"]=> string(10) "tinyint(1)" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(1) "1" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["created_on"]=> object(stdClass)#484 (9) { ["Field"]=> string(10) "created_on" ["Type"]=> string(8) "datetime" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(19) "0000-00-00 00:00:00" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["created_by"]=> object(stdClass)#483 (9) { ["Field"]=> string(10) "created_by" ["Type"]=> string(7) "int(11)" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(1) "0" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["modified_on"]=> object(stdClass)#482 (9) { ["Field"]=> string(11) "modified_on" ["Type"]=> string(8) "datetime" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(19) "0000-00-00 00:00:00" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["modified_by"]=> object(stdClass)#481 (9) { ["Field"]=> string(11) "modified_by" ["Type"]=> string(7) "int(11)" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(1) "0" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["locked_on"]=> object(stdClass)#480 (9) { ["Field"]=> string(9) "locked_on" ["Type"]=> string(8) "datetime" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(19) "0000-00-00 00:00:00" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } ["locked_by"]=> object(stdClass)#479 (9) { ["Field"]=> string(9) "locked_by" ["Type"]=> string(7) "int(11)" ["Collation"]=> NULL ["Null"]=> string(2) "NO" ["Key"]=> string(0) "" ["Default"]=> string(1) "0" ["Extra"]=> string(0) "" ["Privileges"]=> string(31) "select,insert,update,references" ["Comment"]=> string(0) "" } } ["created_on"]=> string(19) "0000-00-00 00:00:00" ["created_by"]=> string(1) "0" ["modified_on"]=> string(19) "2018-10-23 10:59:45" ["modified_by"]=> string(3) "630" ["locked_on"]=> string(19) "0000-00-00 00:00:00" ["locked_by"]=> string(1) "0" ["file_url_folder"]=> string(34) "images/stories/virtuemart/product/" ["file_path_folder"]=> string(34) "images/stories/virtuemart/product/" ["file_url_folder_thumb"]=> string(42) "images/stories/virtuemart/product/resized/" ["file_name"]=> string(26) "le-persone-oltre-i-numeri6" ["file_extension"]=> string(3) "jpg" ["media_role"]=> string(19) "file_is_displayable" } } ["stock"]=> object(stdClass)#500 (2) { ["stock_tip"]=> string(28) "Spiacente, prodotto esaurito" ["stock_level"]=> string(7) "nostock" } } }
Autore:
Bientinesi Gianni
Risultati 1 - 1 di 1
BIOGRAFIA
Gianni Bientinesi è esperto in Business Intelligence, studi e ricerche di mercato a livello internazionale.
Si laurea presso la facoltà di Scienze politiche dell’Università degli studi di Torino nel 1999 e si specializza in Sociologia della comunicazione e Metodologia della ricerca sociale con menzione al premio “Migliore tesi di laurea”, che viene depositata presso la Biblioteca nazionale universitaria e dal Centro Unesco di Torino.
Durante il percorso di studi inizia le sue prime esperienze lavorative nel campo della Ricerca presso AC Nielsen Customized, specializzandosi in indagini continuative su utenza consumer e business della telefonia fissa, mobile e internet. Nel 2002 inizia la sua collaborazione presso Ipsos come ricercatore dell’indagine nazionale Audipress e nel 2005 presso Tns si occupa della progettazione e implementazione delle indagini di mercato legate al settore mobile e internet.
Nel 2009 entra in Leroy Merlin Italia e nel 2013 lancia L’Osservatorio sulla Casa, il progetto che mette al centro i bisogni degli abitanti italiani, diventando punto di riferimento per la conoscenza del mercato del mondo casa in Italia. È da qui che è chiamato a tenere corsi di formazione sul marketing, comunicazione e ricerche di mercato nelle principali università di design e architettura italiane. Grazie a queste esperienze, sperimenta e sviluppa nuovi metodi di ricerca mettendo al centro le persone e proponendo un nuovo approccio alla Business Intelligence.

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